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Nur durch Entfaltung ihres Kreativittspotentials knnen Unternehmen schnell und gewinnbringend marktgerechte Innovationen am Markt plazieren. Dazu bietet das Buch die geeigneten Kreativittstechniken an. Die Autoren stellen eine Vielfalt bewhrter und fr spezifische Problemlsungen geeigneter Techniken vor. Sie beschreiben anschaulich, wie man sie individuell oder in interdisziplinren Gruppen einsetzen kann. Dazu gehren z.B. Techniken zur Analyse des Umfeldes oder zur Entwicklung von Alternativen. Eine bersicht hilft zur Auswahl der geeigneten Technik. Ein Buch auch fr den interessierten Laien.
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