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Akzeptanz von Preismodellen im Systemgeschft
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Die Preispolitik im Systemgeschft stellt das Marketing-Management vor zahlreiche Entscheidungsalternativen, wie unterschiedliche Preise fr die Systemkomponenten zu einem Gesamtpreismodell kombiniert werden knnen. Isabel Tobies analysiert die Akzeptanz unterschiedlicher Preismodelle sowie deren Grnde. Aufbauend auf einer theoretisch-konzeptionellen Analyse zeigt sie in einer umfassenden empirischen Untersuchung, welche Preismodelle von Systemkunden akzeptiert werden. Darber hinaus identifiziert sie zentrale Ursachen fr die Akzeptanz von Preismodellen und leitet spezifische Handlungsimplikationen fr ein erfolgreiches Preismanagement im Systemgeschft ab.
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