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Die Pharmaindustrie

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783827422071
Condition
New
Product Description

Bereits in 3. Auflage wird ein kompakter berblick ber die Aktivitten in der pharmazeutischen Industrie gegeben: Wie funktioniert die Arzneimittelentwicklung? Welche Strukturen hat die Pharmaindustrie, wer gehrt zu den internationalen "Playern"? Welche Ttigkeitsfelder gibt es? Dieses seit vielen Jahren erfolgreiche "Einsteiger"-Buches zeigt die relevanten Schritte der Entwicklung, Zulassung, Produktion, Vermarktung, "Geschftsentwicklung" und Patentierung von Arzneimitteln auf. Zustzlich wurde neuen Geschftsfeldern sowie Aspekten der Qualittssicherung und Projektmanagement Rechnung getragen. Aktuelle Linklisten und Literaturhinweise geben dem Leser die Mglichkeit, sich ber das komplexe Phnomen Pharmaindustrie" zu informieren. Es werden Ablufe in der pharmazeutischen Industrie beschrieben, in denen meist heterogene Berufsgruppen in Teams zusammenarbeiten, betriebswirtschaftliche Zusammenhnge verstndlich gemacht und wissenschaftliche bzw. konomische Tendenzen beleuchtet.

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