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Innovationsstrategien japanischer und deutscher Unternehmen
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In einem globalen Wettbewerbsumfeld mssen Unternehmen ihre Strategien immer schneller an die sich verndernden Marktdynamiken anpassen, um einen Wettbewerbserfolg zu erreichen. Raina Schweikle analysiert Innovations- und Durchsetzungsstrategien von Unternehmen in Japan und Deutschland. Anhand empirischer Fallstudien im Bereich der Automobilelektronik, der Flachbildschirmindustrie und der Mobile Payment Industrie identifiziert sie wesentliche erfolgsbestimmende Faktoren fr japanische und deutsche Unternehmen in innovativen Schlsselbranchen.
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