Brand Community Management
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Price Range: $69.99 - $69.99
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BEST PRICE 1 Product Purchase
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Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834983336
Condition
New
Product Description
Brand Communities stellen Unternehmen vor neue Herausforderungen. Ansetzend an einer Konzeptualisierung eines netzwerkorientierten Brand Community Managements, welches explizit die Hndler vor Ort bercksichtigt, analysiert Vivian Hartleb empirisch die verschiedenen Beziehungsstrukturen innerhalb eines solchen Managements sowie die Effizienz und Effektivitt eines entsprechenden Hndlerengagements.
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