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Erfolgsfaktoren im Supply Chain Management der DIY-Branche
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Verschiedene wirtschaftliche Entwicklungen der letzten Jahre haben auch in der Do-It-Yourself (DIY)-Branche zu einem verschrften Wettbewerb gefhrt. Das Supply Chain Management (SCM) als ganzheitliche Managementkonzeption bietet hier mgliche Lsungsanstze. Ren Rderstein untersucht differenziert die Einflussfaktoren fr ein erfolgreiches SCM in der DIY-Branche. Er entwickelt zunchst das Modell der SCM-Insel zur Strukturierung des betrachteten Unternehmensnetzwerks und berprft anschlieend daraus abgeleitete Strukturgleichungsmodelle empirisch. Als Erfolgspotenziale zeigen sich die Schaffung einer integrierten SCM-Organisation sowie die Erreichung einer zentralen Netzwerkposition.
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