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Kundenbindungsmanagement im Einzelhandel

Kundenbindungsmanagement im Einzelhandel

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834984784
Condition
New
Product Description

Vor dem Hintergrund anhaltend rcklufiger Konsumausgaben und zunehmend verschrften Wettbewerbs im Einzelhandel nimmt die Bedeutung der Kundenorientierung stetig zu. Andreas Fuchs untersucht den Wirkungszusammenhang von Kundenzufriedenheit, Kundenbindung und Kundenprofitabilitt kausalanalytisch und zeigt, dass auch in klein- und mittelstndischen Handelsbetrieben erhebliche Profitabilittsreserven durch systematische Analysen von Kundenportfolios erschlossen werden knnen.

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