Copied Einweisermarketing fr Krankenhuser
Einweisermarketing fr Krankenhuser
Die Einweisung von Patienten durch niedergelassene rzte ist eine der zentralen Stellgren fr den Krankenhauserfolg. Das Buch bietet zu diesem Thema - eine auf empirischen Erkenntnissen basierende Komplett-Zusammenstellung der Anforderungen von niedergelassenen rzten an die Zusammenarbeit mit Krankenhusern - einen Selbst-Test zur Beurteilung der Qualitt des eigenen Einweiser-Marketings - eine Schritt-fr-Schritt-Anleitung zur Entwicklung eines Einweiser-Marketingkonzeptes - "Tipps- und Tricks " zur Zusammenarbeit mit niedergelassenen rzten.
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