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Standortfaktoren und Standorterfolg im Electronic Retailing

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834986160
Condition
New
Product Description

Whrend die Bedeutung des Standortes als Erfolgsfaktor fr klassische Einzelhandelsunternehmen unumstritten ist, wurde die Untersuchung von Erfolgsfaktoren fr virtuelle Standorte elektronischer Einzelhandelsunternehmen bisher vernachlssigt. Bianca Krol analysiert, ob das klassische Standortfaktorensystem fr Einzelhandelsunternehmen auf die Gegebenheiten virtueller Standorte von Online-Shops im Internet bertragen werden kann. Es werden potenzielle Standorterfolgsfaktoren fr elektronische Einzelhandelsunternehmen identifiziert, empirisch berprft und als umfassendes Standortfaktorensystem fr virtuelle Standorte von Online-Shops prsentiert.

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