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Forschung erfolgreich vermarkten
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Wissenschaftler sind darauf angewiesen, mehr und mehr Forschungsprojekte in Zusammenarbeit mit Unternehmen durchzufhren. Fr den Erfolg dieser Kooperationen mssen sie sich und ihre Forschung vermarkten. Professionelles Marketing zu lernen, dazu blieb aber whrend des Studiums weder Zeit noch Gelegenheit. Der vorliegende Ratgeber fllt diese Lcke und vermittelt in die Inhalte einer Workshopreihe, die fr Wissenschaftler aller Fachrichtungen entwickelt wurde. Ein Schwerpunkt des Ratgebers liegt auf der Vermittlung kommunikativer Kompetenzen, die entscheidend fr den Erfolg von Marketing sind.
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