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Management von Kundenbeziehungen
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Der Aufbau und die Pflege von langfristigen Kundenbeziehungen sind ein zentraler Wettbewerbsfaktor und ein wichtiger Treiber des Unternehmenserfolgs. In Management von Kundenbeziehungen prsentieren renommierte Autoren in 22 Beitrgen den State of the Art und innovative Lsungsanstze zum Kundenbeziehungsmanagement.
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