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Kalkulierte Kreativitt
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Kreative Menschen gelten oft als unangepasste Individualisten, denen gerne eine gewisse Verrcktheit attestiert wird. Rationale und soziale Motive, die das Handeln in anderen Lebenszusammenhngen prgen, scheinen in kreativen Prozessen keine groe Rolle zu spielen. Aber kreative sind immer auch rationale Handlungen. Denn Menschen whlen kreative Handlungsoptionen nur dann, wenn mit ihnen ein hherer subjektiver Nutzen verbunden ist als mit jeder anderen Handlungsalternative. Ziel der vorliegenden Arbeit ist der Entwurf eines sozialwissenschaftlichen Erklrungsmodells Kreativitt auf der Grundlage der Theorie des subjektiv erwarteten Nutzens und psychologischer Kreativittstheorien.
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