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Unternehmensentwicklung verstehen und gestalten

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783834987235
Condition
New
Product Description

Heute reicht es nicht mehr aus, ein Unternehmen kompetent zu fhren. Erst die Betrachtung des Unternehmens als vernderbares Gebilde und dessen konsequente, stetige Weiterentwicklung sichern die Existenzberechtigung und berlebensfhigkeit im Markt. Daniel Marek gibt einen berblick ber Ziele, Modelle und Methoden von Unternehmensentwicklung und ermglicht es dem Leser, einzelne Konzepte in einen greren Zusammenhang einzuordnen. Das richtige Vorgehen sowie die Rollen der an der erfolgreichen Umsetzung Beteiligten werden dabei ebenso beleuchtet wie ethische Fragen.

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