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Das strategische Management von Contentrechten
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Rechte sind die Rohstoffe der Wertschpfung in der TV-Industrie. Sie sind als Bausteine des Programms die Voraussetzung fr Kreation, Produktion und Vertrieb von Fernsehinhalten. Durch neue Technik, Absatzwege und Produkte hat die Digitalisierung zu einem dramatischen Bedeutungszuwachs von Rechten gefhrt. Fr alle an der TV-Branche Beteiligten vor allem fr Produzenten und Sender stellt das strategische Management von Contentrechten daher eine erfolgskritische Herausforderung dar. Das vorliegende Buch beschreibt erstmals die wesentlichen Grundlagen, erarbeitet eine Definition der Prozesse und zeigt das Ausma der absehbaren Vernderungen in der Fernsehbranche.
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