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Dynamische Prozesse der Internationalisierung
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Internationalisierung ist ein dynamischer Prozess und stellt nach wie vor eine der Kernherausforderungen im Internationalen Management dar. Martin Jager analysiert die internationale Entwicklung familiengefhrter KMU, verbunden mit dem Wandel interner Strukturen, Systeme und Kultur sowie dem internationalen Erfolg als resultierende Zielgre. Er unterstreicht insbesondere die Erfolgsrelevanz des Fit zwischen Internationalisierungsstufen und strukturellen, systemischen und kulturellen Gestaltungsdimensionen und offeriert fr das Management internationalisierender KMU Einblicke in die relative Erfolgsrelevanz der aufgezeigten Integrationsdimensionen.
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