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Die Gestaltung des organisationalen Wandels gehrt zu den bedeutendsten Aufgaben von Fhrungskrften. Jedoch scheitern etwa 70 Prozent aller Vernderungsinitiativen. Julia Pescher zeigt grundlegende Wirkmechanismen und Prozesse von Vernderungen auf. Sie wertet Daten von mehr als 100 Unternehmen mit Hilfe der multivariaten Analysemethode der Cluster-Analyse aus, klassifiziert branchenbergreifend typische Gestaltungsformen des Change Managements in der Praxis und erlutert Unterschiede in ihren Erfolgsauswirkungen. Darber hinaus illustriert sie Ansatzpunkte fr die erfolgreiche Gestaltung organisationaler Vernderungen.
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