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Online-Kommunikation

Online-Kommunikation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834988973
Condition
New
Product Description

Seien es Suchmaschinen, soziale Netzwerke oder Blogs - Unternehmen von heute mssen sich neuen kommunikativen Herausforderungen stellen. Wie kommuniziert man mit Konsumenten, die untereinander hochgradig vernetzt sind? Wie regt man digitale Mundpropaganda an? Und wie setzt man sein Kommunikationsbudget so ein, dass viele Neukunden gewonnen werden? Online-Kommunikation - richtig angewandt - ist die effizienteste Werbeform berhaupt. Sie ist nicht nur in hohem Mae performanceorientiert, sondern ermglicht es auch, Kunden interaktiv anzusprechen und dadurch besonders zu involvieren. Die Autoren, erfahrene Experten fr Internet-Marketing, stellen Grundlagen der Online-Kommunikation sowie die gngigsten Instrumente und Beeinflussungstechniken dar - von der klassischen Webseitengestaltung bis zu jngsten Trends im Bereich der Social-Media-Kommunikation.

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