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Handbuch Verbandskommunikation
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Bis heute ist die Verbandskommunikation ein weitgehend unbearbeitetes Feld der PR-Forschung. Das Handbuch untersucht dieses Forschungsfeld damit erstmals systematisch aus kommunikationswissenschaftlicher Perspektive. Dazu werden aktuelle Fragestellungen und Erkenntnisse der Forschung zur PR und zum Kommunikationsmanganment auf den Bereich der Verbnde angewendet. Fallbeispiele konkretisieren die Ergebnisse und ermglichen damit einen Transfer zwischen Theorie und Praxis.
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