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Springer Nature
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N/A
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GTIN
9783531924700
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Product Description

Mit der Einfhrung von Gender Mainstreaming boomt in Deutschland ein professioneller Gender-Markt mit Gender-Trainings. Die empirische Studie prsentiert die in Deutschland erste Typisierung des sich neu konstituierenden Marktsegments genderorientierter Weiterbildung. Aus diskursanalytischer Perspektive wird die Reise durch die ffentliche Kultur des Konzepts Gender an der Schnittstelle von Markt und sozialer Bewegung nachgezeichnet. Die Dissertation nutzt poststrukturalistische Erkenntnisse fr die Analyse konkreter Beratungspraxis. Sie leistet einen Beitrag zur wissenschaftlichen Auseinandersetzung um Professionalisierung und Kompetenz und bietet ein Analyseinstrumentarium fr eine zukunftsfhige Gleichstellungspolitik.

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