Copied Marken- und Kommunikationsmanagement im B-to-B-Geschft
Marken- und Kommunikationsmanagement im B-to-B-Geschft
Dirk Zupancic und Peter Masciadri veranschaulichen praxisnah, welche Regeln Unternehmen im B-to-B-Geschft befolgen sollten, um sich richtig zu positionieren, wirkungsvoll zu kommunizieren und nachhaltig Marken zu entwickeln. Jede dieser Regeln wird im Rahmen eines eigenen Kapitels vorgestellt und mit passenden Fallbeispielen aus der B-to-B-Welt illustriert. Auch Praktiker aus B-to-B-Unternehmungen verschiedener Branchen kommen zu Wort. Mithilfe der Praktiker-Box am Ende jeden Kapitels gelingt es dem Leser, die entsprechende Regel sofort umzusetzen.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$59.99 | $59.99 |
|
$59.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Advances in Industrial Automation and Smart Manufacturing
$219.99
I Survived: Sobreviv la gran inundacin de melaza, 1919
$4.49
Design and Reform of Taxation Policy
$109.99
An Introduction to Mathematical Finance with Applications
$79.99
Sets, Logic and Maths for Computing
$29.99
Advanced Techniques in Diagnostic Microbiology
$149.00
Learning from Good and Bad Data
$169.99
Social Games and Identity in the Higher Education Workplace
$39.99
Nonverbale Dialogik
$54.99
Scholastic Text Sets Grade 5: Earth Science
$119.00
The Hidden History of Realism
$39.99
Carbohydrates and Nucleic Acids
$169.99
Astronomical Distance Determination in the Space Age
$159.99
Urban Renewal, Community and Participation
$129.00
Technology Transfer
$119.00
Constructing Solidarity for a Liberative Ethic
$39.99
Self-Studies of Teacher Education Practice Online
$129.99
I Definitely Don't Like Winter
$5.99
Variationsrechnung heute
$54.99
Religise Rituale und soziale Ordnung
$59.99
Hilda and the Bird Parade Hilda Series 3 by Luke Pearson
$10.99
Die Ernhrung des Menschen
$59.99
Flashes of Brilliance
$29.99
Strategische Netzwerke in der Bekleidungsindustrie
$44.99
Networks in Water Governance
$119.00
Der Euro als Ankerwhrung
$79.99
Proceedings of the Conference on Categorical Algebra
$39.99
Variational Analysis and Aerospace Engineering
$169.00
Advances in Cryogenic Engineering Materials
$329.99
SUMO Regulation of Cellular Processes
$149.00
Analog Interfaces for Digital Signal Processing Systems
$169.99
Motion Control in Offshore and Dredging
$199.99
Bibliography of Law and Economics
$39.99
Proceedings of the 7th PURPLE MOUNTAIN FORUM on Smart Grid Protection and Control (PMF2022)
$379.99
Information Security Theory and Practices. Smart Devices, Convergence and Next Generation Networks
$39.99
Simulated Annealing for VLSI Design
$84.99
Advances in Computational Intelligence
$429.00
Air Quality Networks
$139.00
The Mathematics of Voting and Apportionment
$44.99
Clinical and Biological Basis of Lung Cancer Prevention
$39.99
