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Wirtschaftliche Wirkungen und Besucherzufriedenheit mit der UEFA EURO 2008TM

Wirtschaftliche Wirkungen und Besucherzufriedenheit mit der UEFA EURO 2008TM

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834986085
Condition
New
Product Description

Die UEFA EURO 2008TM wurde in sterreich und der Schweiz ausgerichtet. Um die die Auswirkungen des Mega-Events fr sterreich ermitteln zu knnen, haben die Autoren empirische Daten mittels Fragebgen in zehn Sprachen erhoben. In Innsbruck, Klagenfurt, Salzburg und Wien wurden ber 8.000 Besuchern vor den Stadien und Fanzonen befragt. Auf dieser Grundlage berechnen die Autoren den direkten fiskalischen Impakt durch die Eventbesucher fr ganz sterreich sowie explizit fr jedes einzelne Bundesland. Darber hinaus untersuchen sie mgliche langfristige touristische Wirkungen, die Zufriedenheit der Besucher mit der EURO sowie das Image von sterreich aus Sicht verschiedener Nationalitten.

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