Apparel & Accessories 
Vehicles & Parts 
Toys & Games 
Sporting Goods 
Office Supplies 
Luggage & Bags 
Home & Garden 
Hardware 
Furniture 
Copied
Go to and paste the code at the checkout to enjoy
International Corporate Brand Management
Best Price (Coupon Required):
Buy International Corporate Brand Management for $36.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.
Set a price drop alert to never miss an offer.
Single Product Purchase
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
10% OFF
This deals requires coupon
|
$36.00 | See Site | In stock | Visit Store |
Product Details
Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally standardized corporate brand homogenously as well as if a positive effect on consumers' product response exists. Secondly he investigates if consumers perceive corporate and product brand as reciprocally related across countries as well as how the direct and indirect effects of corporate and product branding on consumers' product response look like.
Reviews
Questions & Answers
Progress in Drug Research
$84.99
Die amerikanische Stimmung im Jahr des Janus
$54.99
Operationalizing Multi-Cloud Environments
$179.99
Akaike Information Criterion Statistics
$109.99
Education in & with Robotics to Foster 21st-Century Skills
$169.99
Warfare and the Third World
$54.99
Handbook of Early Intervention for Autism Spectrum Disorders
$349.00
Healthcare Industry Assessment: Analyzing Risks, Security, and Reliability
$149.00
Flexible Engineering Toward Green Aircraft
$109.99
Lasers in Photomedicine and Photobiology
$39.99
Political Theory of Armed Groups
$54.99
Big-Leaf Mahogany
$169.00
White Middle-Class Identities and Urban Schooling
$39.99
Entscheidungsregeln zur Abweichungsauswertung
$74.99
Multiple Criteria Decision Making
$109.99
Positron Profilometry
$44.99
Vergabepraxis fr Auftraggeber
$44.99
IT-Risiken in der vernetzten Produktion
$39.99
Staat und Regime im Orient und in Afrika
$39.99
Rationalittssicherung bei hohen Wissensdefiziten
$59.99
Schistosoma intercalatum-Infektionen in Afrika Saisonkrankheiten in Nigeria
$59.99
Algebras in Genetics
$99.00
Trade Negotiations in Latin America
$109.99
Water Quality and Agriculture
$139.99
Probabilistic Thinking, Thermodynamics and the Interaction of the History and Philosophy of Science
$169.99
The City of the Senses
$39.99
Early Modern Women's Letter Writing, 1450-1700
$84.99
New Concepts II
$39.99
Aspects topologiques de la physique en basse dimension. Topological aspects of low dimensional syste
$169.00
Das Sldnerwesen
$59.99
Algorithms and Computation
$79.99
Geriatrie Psychiatrie
$69.99
Engineering Seismology and Earthquake Engineering
$54.99
Heartstopper #1: A Graphic Novel (Hardcover)
$18.75
Biotechnology for Livestock Production
$219.99
Being Ram Dass by Ram Dass
$22.99
Rare Malignant Skin Tumors
$109.99
Yearbook of Asymmetric Synthesis 1991
$169.99
Produktionscontrolling und -management mit SAP ERP
$69.99
Observations and Predictions of Eclipse Times by Early Astronomers
$279.99
