Apparel & Accessories 
Vehicles & Parts 
Toys & Games 
Sporting Goods 
Office Supplies 
Luggage & Bags 
Home & Garden 
Hardware 
Furniture 
Copied
Go to and paste the code at the checkout to enjoy
International Corporate Brand Management
Best Price (Coupon Required):
Buy International Corporate Brand Management for $36.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.
Set a price drop alert to never miss an offer.
Single Product Purchase
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
10% OFF
This deals requires coupon
|
$36.00 | See Site | In stock | Visit Store |
Product Details
Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally standardized corporate brand homogenously as well as if a positive effect on consumers' product response exists. Secondly he investigates if consumers perceive corporate and product brand as reciprocally related across countries as well as how the direct and indirect effects of corporate and product branding on consumers' product response look like.
Reviews
Questions & Answers
Aachener Bausachverstndigentage 2013
$37.99
Constructive Side-Channel Analysis and Secure Design
$54.99
The Eastern Front, 1941-45, German Troops and the Barbarisation ofWarfare
$129.00
Computational Methods for Deep Learning
$49.99
Ganztagsschule als Forschungsfeld
$59.99
Neuropathologie des Drogenmissbrauchs
$59.99
Bernard Shaw and the Spanish-Speaking World
$139.99
Mathematikunterricht im Kontext von Inklusion
$49.99
Characterizations of Inner Product Spaces
$39.99
Rice Research for Quality Improvement: Genomics and Genetic Engineering
$249.99
Krisenbewltigung in der New Economy
$74.99
Applied Multiregional Demography Through Problems
$39.99
Implicit and Explicit Semantics Integration in Proof-Based Developments of Discrete Systems
$84.99
Wirtschafts- und Finanzsoziologie
$19.99
High-Voltage Test and Measuring Techniques
$169.99
Knowledge Science, Engineering and Management
$39.99
Carter and Arms Sales
$54.99
Scaling Up: How Data Curation Can Help Address Key Issues in Qualitative Data Reuse and Big Social R
$34.99
Activist Business Ethics
$34.99
Geschichte Wrttembergs
$89.99
Politische Geschichte der Gegenwart
$59.99
Engineering Grand Challenges in Scholar Programs
$139.99
Negotiating Europe
$54.99
Supply Frhwarnsysteme
$69.99
Mikrogeographische Marktsegmentierung
$59.99
bersichtsschaltbild des sterreichischen Hochspannungsnetzes mit seinen wichtigsten Kraftwerken, Um
$54.99
Der Weltmarkt 1913 und Heute
$44.99
Soft Computing in Industrial Electronics
$169.99
The Beginnings of Piezoelectricity
$84.99
Offene Hernienchirurgie
$99.99
Automatic Differentiation
$39.99
Magnetic Surgery
$89.00
The WTO and Food Security
$129.99
Light Scattering and Photon Correlation Spectroscopy
$259.00
Number Theory Day
$34.99
Aspectual Roles and the Syntax-Semantics Interface
$169.99
Vocationalisation of Secondary Education Revisited
$169.99
Basic Elements of Computational Statistics
$99.99
Calcium Protein Signaling
$84.99
Does My Head Look Big In This?
$8.99
