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Handbuch Online-Kommunikation

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Brand
Springer Nature
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N/A
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GTIN
9783531924373
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Product Description

Das Handbuch gibt in zahlreichen Beitrgen einschlgiger FachautorInnen einen umfassenden und systematischen berblick des aktuellen Forschungsstandes kommunikationswissenschaftlicher Online-Forschung. Einfhrend werden die zentralen Fragestellungen, theoretischen Anstze und empirischen Befunde dargestellt. Das Themenspektrum reicht von den Grundlagen computervermittelter Kommunikation (interpersonale, Gruppen- und ffentliche Kommunikation), ber konomische, ethische und politische Fragen wie Regulierung und Kontrolle des Internets, sowie seine Verbreitung, Nutzung und Wirkung. Weitere Beitrge befassen sich mit ffentlichkeit und Journalismus online, kulturellen und sozialpsychologischen Aspekten, Online-Werbung und PR, Gesundheitskommunikation, E-Learning und Wissensmanagement sowie Online-Spielen. Ein berblick ber Methoden der Online-Forschung und die wichtigsten Datenquellen und Standarduntersuchungen rundet das Werk ab.

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