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Verkaufswettbewerbe
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In schwierigen Marktsituationen steigt die Nachfrage nach Verkaufswettbewerben. Denn Unternehmen suchen nach wirkungsvollen Instrumenten, um ihre Verkufer zustzlich zu motivieren und Umstze zu steigern. Aber wie plant man einen erfolgreichen Verkaufswettbewerb? Holger J. Bub liefert eine praktische Schritt-fr-Schritt-Anleitung fr die Konzeption, Durchfhrung und das Erfolgscontrolling solcher Incentivierungsinstrumente. Fallbeispiele, Checklisten und Controlling-Tools untersttzen den Leser bei der Umsetzung in die eigene Praxis. Ein wertvoller Ratgeber fr alle, die ihre Vertriebsorganisation zu Spitzenleistungen motivieren wollen.
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