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Wie man ber Wandel spricht

Wie man ber Wandel spricht

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783531916231
Condition
New
Product Description

Zunehmender permanenter Wandel macht Change Management und Change Communication zu intensiv diskutierten Themen. Bei der Umsetzung von Vernderungen werden Verantwortliche mit schwerwiegenden Barrieren konfrontiert. Edelgard Vacek untersucht organisationale Perspektiven auf Wandlungsprozesse und hierarchiebergreifende Kommunikationsstrategien bei der Implementierung von Lean Management. Die Untersuchungsergebnisse weisen Aspekte auf, die Neuheitscharakter fr den Change-Management-Diskurs haben: Postmoderne Organisationskommunikation ist von paradoxen Strukturen geprgt, von Inszenierung, Ritualitt, Brokratisierung und kommunikativen Grenzen. Die Autorin erklrt diese Merkmale organisational und soziokulturell und zeigt die Risiken der vorgefundenen Verfahren fr nachhaltigen Kulturwandel auf.

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