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Einfhrung in das Kultur- und Kunstmanagement
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Das Buch fhrt in das Arbeitsgebiet des Kulturmanagers ein und vermittelt neben allgemeinen konomischen Grundlagen Basiswissen zu den zentralen Aspekten dieses Arbeitsgebietes: Markt- und ffentlichkeitskontakte, finanzielle Sicherung, Organisation und strukturelle Anpassung von Kulturprojekten. Ein Praxiskapitel und Hinweise zu Ausbildungsmglichkeiten und -erfordernissen ergnzen den Band. Geeignet als Einfhrung fr alle, die im Spannungsfeld von Kunst und Kommerz ttig werden wollen.
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