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Erfolgsfaktor Unternehmenskommunikation
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Wer Unternehmenskommunikation erfolgreich fr sich oder das Unternehmen nutzen will, bentigt ein Grundverstndnis der Disziplin. Diese ist facettenreich und wird im vorliegenden Buch anhand ihrer fnf Teildisziplinen Media Relations, interne Kommunikation, Public Affairs, Investor Relations und Marktkommunikation anschaulich erklrt und mit Perspektiven von Praktikern ergnzt. So erhalten Entscheider im Unternehmen ein Grundverstndnis der Erfolgsrelevanz von Unternehmenskommunikation. Kommunikationsexperten knnen das Buch nutzen, um ihren Ansprechpartnern im Unternehmen den Zugang zum Thema zu erleichtern.
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