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Nachhaltigkeit in der Unternehmenskommunikation
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Nachhaltigkeit gehrt zu den wichtigsten Erfolgsfaktoren. Unternehmen mssen sich ihrer Verantwortung gegenber Umwelt und Gesellschaft stellen und diese transparent kommunizieren. Florian Brugger untersucht, wie Unternehmen ihr Nachhaltigkeitsengagement kommunizieren knnen, um ihren Erfolg zu steigern. Dafr betrachtet er die unternehmerische Kommunikation aus der Perspektive der Nachhaltigkeit, aus der Unternehmensperspektive sowie aus kommunikationswissenschaftlicher Perspektive. Bedeutung, Charakteristika und die zentralen Herausforderungen unternehmerischer Nachhaltigkeitskommunikation werden erlutert und anhand einer Fallstudie illustriert.
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