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Corporate Foresight-Akteure
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Product Details
Die Autorin analysiert die Bedeutung der beteiligten und betroffenen Akteure fr den Erfolg von Corporate Foresight-Aktivitten anhand einer Fallstudie aus der Automobilindustrie. Die empirische Untersuchung konzentriert sich auf die Ermittlung persnlicher und situativer Faktoren, die Corporate Foresight-Akteure in ihrer Ttigkeit untersttzen. Durch die Formulierung von Managementimplikationen richtet sich die Autorin auch explizit an die Praxis.
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