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Vision that matters

Vision that matters

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531178196
Condition
New
Product Description

Ausgehend von der Erkenntnis, dass sich Visuelle Kommunikation als ein spezifischer Funktions- und Wirkungsmodus prsentiert, der eigenstndige Wahrnehmungs-, Rezeptions- und Wirkungsmodi bedingt, zielt Stephanie Geise auf die theoretische Fundierung und methodische Analyse der zu Grunde liegenden Funktions- und Wirkungslogik Visueller Politischer Kommunikation am Beispiel des Wahlplakats. Diese spezifiziert sie anhand von relevanten Rezeptions- und Wirkungsstufen im Wahrnehmungsprozess, operationalisiert sie methodisch und analysiert sie empirisch. Die Autorin zeigt, dass der Einsatz von Visueller Kommunikation innerhalb der skizzierten Wirkungsstufen zu den auf Basis der Besonderheiten Visueller Kommunikation prognostizierten Medienwirkungen fhrt.

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