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Herausforderungen der internationalen marktorientierten Unternehmensfhrung

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Springer Nature
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9783834964830
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Die fortschreitende Globalisierung der Wirtschaft stellt Unternehmen immer wieder vor neue Herausforderungen, sowohl bei der Nutzung neuer Absatzchancen auf Auslandsmrkten als auch bei der Vermeidung von Absatzrisiken durch neue internationale Wettbewerber auf dem Heimmarkt. In dieser Festschrift, die Prof. Dr. Reinhard Hnerberg zum 65. Geburtstag gewidmet ist, stellen Experten aus Wissenschaft und Praxis aktuelle Konzepte und Instrumente der internationalen marktorientierten Unternehmensfhrung vor, um diesen Herausforderungen effektiv zu begegnen.

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