Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Boundary-Spanning Marketing Organization

Boundary-Spanning Marketing Organization

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781461438199
Condition
New
Product Description

Now more than ever, marketing is assuming a key boundary-spanning rolea role that also redefined the composition of the marketing organization. In this Brief, the marketing organizations integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.

Available Colors
Available Sizes
1 Offer Price Range: $34.99 - $34.99
BEST PRICE

Single Product Purchase

$34.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$34.99 $34.99

$34.99
See Site In stock Visit Store

Similar Products

Mathematics and Culture III

$54.99

Innovation in Urban and Regional Planning

$219.99

Student Speech Policy Readability in Public Schools

$19.99

Detection of Intrusions and Malware, and Vulnerability Assessment

$79.99

Nineteenth-Century Individualism and the Market Economy

$129.99

Sexual Inversion

$84.99

Systems of Reductions

$39.99

Beratung im Feld der Hochschule

$49.99

Projektmanagement von Verkehrsinfrastrukturprojekten

$99.00

Fortschritte der Chemie organischer Naturstoffe / Progress in the Chemistry of Organic Natural Produ

$54.99

Data Centric Artificial Intelligence: A Beginners Guide

$119.00

Frankenstein (Barnes & Noble Signature Classics) by Mary Shelley

$9.99

Topologie

$29.99

Comparative Political Transitions between Southeast Asia and the Middle East and North Africa

$54.99

Management of Water Resources in Poland

$159.99

Ubiquitous Computing im Krankenhaus

$69.99

Applied Computational Genomics

$129.00

Information Sciences and Systems 2014

$84.99

Denkmalschutz-Kompendium

$74.99

W.B.Yeats and W.T.Horton

$44.99

Machine Learning and Knowledge Discovery in Databases. Applied Data Science and Demo Track

$99.99

Ernst Jnger-Bibliographie. Fortsetzung

$159.99

Service-Oriented Perspectives in Design Science Research

$54.99

STEM Education in the Early Years

$109.99

Pro SQL Server 2012 Relational Database Design and Implementation

$44.99

Perturbation Analysis of Optimization Problems

$189.00

Teaching Women Philosophers

$139.99

Owen & Mzee: Owen y Mzee

$5.99

A Global Doll's House

$99.99

Wirtschaftlichkeit von Interaktionsplattformen

$79.99

Reisefhrer Gehirn

$19.99

Die Diazoverbindungen

$59.99

Lawinen

$34.99

Mass Spectrometry of Proteins and Peptides

$169.99

Magnetstimulation des Nervensystems

$59.99

Optimization of Plant Nutrition

$549.99

Deleuze and Law

$109.99

Die Chirurgie des Mensurbodens

$84.99

Advanced Transmission Electron Microscopy

$139.99

International Planning Studies

$49.99