Copied Management of Alliance Networks
Management of Alliance Networks
Effective management is crucial to the success of the inter-firm cooperation, and may reduce the risk that is inherently associated with these strategies. If cooperative strategy is to be successful, managers must have knowledge of factors that should be taken into consideration during formation and management of alliance networks. Therefore the main goal of thisbook isan understandable andsimple presentation ofthe complexity involved inthe management of alliance networks at three basic stages:formation stage, functioning stage,andpost-operational stage. Thebook consists of six chapters, both theoretical and practical. A new model for management of alliance networks, which utilizes different instruments and tools, has been developed in the work. The last part of thebook concentrates on the management of alliance networks in a practice-based framework basedon the example of an engineering company which has formed a portfolio of bilateral alliances.
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