Apparel & Accessories 
Vehicles & Parts 
Toys & Games 
Sporting Goods 
Office Supplies 
Luggage & Bags 
Home & Garden 
Hardware 
Furniture 
Copied
Go to and paste the code at the checkout to enjoy
Electronic Word of Mouth (eWOM) in the Marketing Context
Best Price (Coupon Required):
Buy Electronic Word of Mouth (eWOM) in the Marketing Context for $40.50 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.
Set a price drop alert to never miss an offer.
Single Product Purchase
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$44.99 | $44.99 |
|
10% OFF
This deals requires coupon
|
$40.50 | See Site | In stock | Visit Store |
Product Details
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
Reviews
Questions & Answers
Digital Soil Mapping
$189.00
Agent-Based Modelling of Socio-Technical Systems
$169.99
History and perspectives of cardiology
$54.99
My First 500 Words / Mis primeras 500 palabras (Hardcover)
$7.49
Sustainable Waste Management Practices for the Mining Sector Through Recycling of Mining Waste
$179.99
Doctors Marriages
$109.99
Zeolite Microporous Solids: Synthesis, Structure, and Reactivity
$259.00
Preschool Basic Skills: Fine-Motor & Scissor Skills
$5.24
Data Mining and Decision Support
$129.00
Fallsammlung zum Privatversicherungsrecht
$29.99
The Laws of Love
$129.99
The Future of HRD, Volume II
$129.00
Creating Game Environments in Blender 3D
$49.99
The Procedural Status of the Individual before International and Supranational Tribunals
$54.99
Teacher Self-Evaluation
$84.99
Solar Magnetism
$139.00
Econometrics
$54.99
Abfallwirtschaft Stoffkreislufe
$59.99
Selbstbestimmung als Konstruktion
$59.99
Models of Phase Transitions
$139.99
Distributed Machine Learning with PySpark
$49.99
Ultra-Wideband, Short-Pulse Electromagnetics 3
$219.99
Bauinvestitionen und Volkswirtschaft
$59.99
Chinese Democracy and Elite Thinking
$54.99
Middle Class Culture in the Nineteenth Century
$54.99
Associahedra, Tamari Lattices and Related Structures
$54.99
The Noether Theorems
$99.99
Betriebswirtschaftslehre
$69.99
Low Power RF Circuit Design in Standard CMOS Technology
$129.00
Oncologic Imaging: Urology
$84.99
A Practical Guide to Analog Behavioral Modeling for IC System Design
$129.00
Konzeption und Grenzen freiheitlicher Demokratie
$74.99
Universalizability
$109.99
Learn JavaFX 8
$79.99
Oskar Wlterlin
$9.99
Semantic Intelligence
$249.99
Wissenschaft und Gesellschaft: Ein vertrauensvoller Dialog
$59.99
The Evolution of Monetary Policy Strategies in Europe
$129.00
Shared-Memory Synchronization
$34.99
The Secret Network of Nature: Trees, Animals, and the Extraordinary Balance of All Living Things- Stories from Science and Observation by Peter Wohlle
$17.95
