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Credit Relations
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Obwohl die marktorientierte Fremdkapitalfinanzierung stark an Bedeutung gewonnen hat, werden die Beziehungen zu Kreditgebern und Anleiheinvestoren von den (kontinental-)europischen Unternehmen noch recht stiefmtterlich behandelt. Dabei lieen sich bei optimaler Verzahnung von Investorenansprache, Kapitalmarktkommunikation und Transaktionsgestaltung die Zins- und Kapitaldienste in signifikantem Mae senken. Das Buch beschreibt die Ziele und Aufgaben im Bereich Credit Relations, den effizienten Einsatz der geeigneten Instrumente und die notwendigen personellen Ressourcen. Mit Fallbeispielen und Analysen eine fundierte und praxisnahe Hilfestellung bei der Optimierung der Unternehmensfinanzen.
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