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Wettbewerbsvorteile durch internationale Wertschpfung
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Die Globalisierung zwingt immer mehr Unternehmen dazu, Wertaktivitten in andere Lnder zu verlagern und dadurch ihre Wettbewerbsfhigkeit zu verteidigen. Ausgehend von Theorien des strategischen Managements entwickelt Alexander Bode ein Modell zur internationalen Unternehmensttigkeit, mit dem sich die Internationalisierung auf Grundlage der unternehmensinternen Ressourcen und externen Marktbedingungen erklren lsst. Anhand einer grozahligen empirischen Untersuchung von deutschen Unternehmen in China testet der Autor das Modell.
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