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Online-Medienmanagement

Online-Medienmanagement

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834922991
Condition
New
Product Description

Die Funktion der Medien im digitalen Zeitalter hat sich nicht gendert. Allerdings nehmen die Komplexitt und Dynamik des Marktes stndig zu. Constanze Sigler zeigt, wie Medienunternehmen den Schritt in den Online-Markt erfolgreich gestalten knnen. Ziel des Lehrbuchs ist es, aus einer markt- und kundenorientierten Managementperspektive einen berblick ber die Funktionen und Aufgaben des Online-Medienmanagements zu geben. Darber hinaus gibt die Autorin einen Ausblick auf die zuknftigen Herausforderungen und Trends wie z. B. die Entstehung neuer Geschftsmodelle und Produktformate sowie die zuknftige Bedeutung von Social Communities fr Online-Medien. Zahlreiche Praxisbeispiele und kurze Fallstudien wie z. B. ProSieben.de, CNN.com, bild.de, sevenload.de, New Moon sorgen zudem fr die richtige Mischung aus wissenschaftlich fundierten Anstzen und praktischer Anwendung.

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