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Evolution der Informationsgesellschaft

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Springer Nature
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N/A
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GTIN
9783531928609
Condition
New
Product Description

Die AutorInnen dieses Bandes beleuchten Prozesse der Markenkommunikation aus der Sicht der dynamischen Transition klassischer Medien in neue Medien unter spezieller Bercksichtigung der Sozialen Netzwerke. Indem sie Marken in den Kontext zu umfassenden technischen und medialen Umwlzungen stellen, verbinden sie konstruktiv wissenschaftliche und praxisbezogene Perspektiven. Neben Beitrgen zu methodisch-theoretischen Grundlagen sind auch Untersuchungen und Thesenpapiere zu den medialen und technologischen Dimensionen der Markenkommunikation sowie deren organisatorischen, philosophischen, ethischen wie auch linguistischen Integration enthalten. Das Buch wendet sich an Dozierende und Studierende der Sprach-, Kommunikations- und Wirtschaftswissenschaften und der Organisationspsychologie sowie an MitarbeiterInnen von Kommunikations- und Werbeagenturen.

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