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A Business History of the Swatch Group

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137389060
Condition
New
Product Description

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

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