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Starmanager
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Product Details
Top-Manager stehen seit einigen Jahren verstrkt im Visier der Medien. Durch die mediale Aufmerksamkeit erlangen sie einen Prominentenstatus, der in der angloamerikanischen Managementforschung zu schillernden Bezeichnungen wie Celebrity CEO oder Superstar CEO fhrt. Nadine Bltel widmet sich in ihrer Arbeit diesem neuartigen Star-Phnomen von Top-Managern und untersucht die Ursachen und Auswirkungen ihrer medialen Prominenz. Sie analysiert, wie Manager eine Starreputation aufbauen und welche Rolle die Medien hierbei spielen. Im Mittelpunkt steht dabei auch die Frage, ob und warum Starmanager eine hhere Vergtung erhalten als ihre weniger prominenten Kollegen.
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