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Internetbasierte Internationalisierung

Internetbasierte Internationalisierung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834961778
Condition
New
Product Description

Das Internet bietet klein- und mittelstndischen Unternehmen eine ressourcenschonende Form der Internationalisierung. Barrieren zur Umsetzung liegen dabei jedoch meist bei subjektiven Faktoren des Unternehmers. Auf Basis der Kognitionstheorie entwickelt Sebastian Ullrich ein Untersuchungsmodell, welches die subjektiven, entscheidungsrelevanten Faktoren abbildet, die letztlich zur Umsetzung einer internetbasierten Internationalisierung beitragen. Insgesamt werden acht subjektive Faktoren, drei Umsetzungsparameter, Determinanten und Moderatoren identifiziert, die in einem komplexen Wirkungsgefge auf den Erfolg wirken.

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