Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Personalisierung im Internethandel

Personalisierung im Internethandel

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834961945
Condition
New
Product Description

Im Internethandel gilt die Personalisierung als wichtiger Wettbewerbsvorteil, da sie den Einkaufsvorgang der Konsumenten lenken und vereinfachen kann. Speziell Recommendersysteme und die mit ihnen generierten Kaufempfehlungen sind zu diesem Zweck weit verbreitet. Vor diesem Hintergrund untersucht Eva Stber die Akzeptanz von Kaufempfehlungen im Internethandel. Zur Akzeptanzmessung entwickelt sie einen innovativen Messansatz, welcher subjektive und objektive Messungen kombiniert. Aus den Ergebnissen der Akzeptanzmessung leitet die Autorin Handlungsempfehlungen zur Optimierung von Recommendersystemen ab.

Available Colors
Available Sizes
1 Offer Price Range: $49.99 - $49.99
BEST PRICE

Single Product Purchase

$49.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$49.99 $49.99

$49.99
See Site In stock Visit Store

Similar Products

Keyword Search in Databases

$19.99

Free Radicals, Lipoproteins, and Membrane Lipids

$39.99

Guanxi and Business Strategy

$84.99

Marken auf Reisen

$59.99

Computational Intelligence in Medical Informatics

$219.99

Zuwanderung im Zeichen der Globalisierung

$34.99

The Post-War Reconstruction of Greece

$129.99

Philippine Cinema and the Cultural Economy of Distribution

$109.99

Cybernetics

$109.99

Widening the Frame with Visual Psychological Anthropology

$119.99

Hoot

$5.99

Happiness

$109.99

Machine Learning in Medical Imaging

$84.99

Cultural Leadership II

$17.99

Frontiers in Industrial Mycology

$84.99

Building Routes to Customers

$99.99

Advances in Nutritional Research

$54.99

Einfhrung in die Automatentheorie

$69.99

Postcolonial Moves

$54.99

Industrial Policies After 2000

$219.99

Making Images with Mathematics

$39.99

Implizite Vorurteile

$54.99

Wireless Sensor Networks

$64.99

Rntgenbilder

$69.99

Suicide in Bangladesh

$49.99

Gesetz Urbild und Mythos

$59.99

Food Safety Risks from Wildlife

$84.99

Searching Behaviour

$219.99

Advancing Regional Monetary Cooperation

$54.99

Terminology, Ontology and their Implementations

$89.99

Oxidative Stress and Cardiorespiratory Function

$109.99

MARE-WINT

$59.99

The Community in Avant-Garde Literature and Politics

$109.99

The Political Economy of Theocracy

$39.99

3D Paper Printing for the Built Environment

$139.99

Fundamentals of Speaker Recognition

$159.99

The Pollination Biology of North American Orchids: Volume 2

$219.99

Whatever After: Spill the Beans (#13)

$4.49

Identification of tropical woody plants in the absence of flowers

$169.99

Family Caregiving

$39.99