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Product Details

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783531181790
Condition
New
Product Description

Astroturf: Der aus dem Englischen stammenden Begriff fr Kunstrasen bezeichnet Initiativen, die nur scheinbar auf basispolitischer Ebene agieren. Tatschlich werden diese v.a. durch Public-Affairs-Dienstleister, Unternehmen oder Wirtschaftsverbnde konzipiert, gegrndet und/oder finanziert, um das Erreichen spezifischer Organisationsziele zu untersttzen. Anna Irmisch geht diesem Phnomen in ihrer explorativen Studie nach, um herauszufinden, inwiefern Astroturf als Lobbyingstrategie in Deutschland Anwendung findet. Hierbei sucht sie die Abgrenzung zum Grassrootslobbying und analysiert, wie Akteure der politischen Interessenvertretungspraxis Astroturf wahrnehmen, nutzen und davon beeinflusst werden. Das Buch wendet sich an WissenschaftlerInnen und Studierende der Soziologie, Politik- und Kommunikationswissenschaft sowie an Akteure aus der Praxis politischer Interessenvertretung und NGO-Arbeit.

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