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Business-to-Business Marketing im Facility Management

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783642559587
Condition
New
Product Description

Der Facility-Management-Markt in Deutschland strukturiert und formiert sich. Immer mehr Anbieter drngen auf den Markt, whrend FM-Kunden nach guten Lsungen fr ihre Aufgabenstellungen suchen. Doch (noch) zu selten finden Anbieter und Anwender zu gewinnbringenden Lsungen zusammen. Der Grund hierfr liegt in den neuartigen Aufgabenstellungen fr die Marketing- und Vertriebs-Manager. Die Regeln des Konsumgtermarketings funktionieren im FM nur sehr bedingt. Dieses Buch bietet hier Untersttzung. Es beschreibt Instrumente und Methoden, um Mrkte zu strukturieren, Akquisitionen erfolgreich zu gestalten und Kundenbeziehungen gewinnbringend aufzubauen. Zahlreiche Anwendungsbeispiele geben Marketing- und Vertriebs-Managern geeignete Hilfen fr die tgliche Praxis.

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