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Zuweisermarketing fr niedergelassene Spezialisten
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Product Details
Niedergelassene, auf einzelne Fachbereiche spezialisierte rzte (z. B. Kardiologen, Pneumologen, Gastroenterologen, Chirurgen etc.) sind zu einem groen Teil auf die Kooperation mit anderen Praxisinhabern aus dem ambulanten Bereich angewiesen. Je besser die Zusammenarbeit funktioniert, desto grer sind die medizinischen und wirtschaftlichen Erfolge aller Kooperationspartner. Dieses Buch zeigt niedergelassenen Spezialisten den Nutzen und die Mglichkeiten einer professionellen Gewinnung und Bindung niedergelassener Kooperationspartner und liefert konkrete Handlungsanleitungen (Techniken, Tipps) zum Einsatz der bentigten Marketinginstrumente.
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