Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Media Management

Media Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030479121
Condition
New
Product Description

Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice. Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior. The textbook Media and Internet Management stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers. Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute must have for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers. Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication Media Management. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it. Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.

Available Colors
Available Sizes
1 Offer Price Range: $89.00 - $89.00
BEST PRICE

Single Product Purchase

$89.00
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$89.00 $89.00

$89.00
See Site In stock Visit Store

Similar Products

Scholastic Reader! Level 3-Everything Awesome About: Dangerous Dinosaurs

$4.49

Viscous Vortical Flows

$39.99

Surface Application of Paper Chemicals

$199.99

Americans Abroad

$89.00

Solar Thermal Energy Storage

$329.99

bungsbuch zur Analysis 1

$29.99

Lean Manufacturing in the Developing World

$169.99

Deutsche Europapolitik

$79.99

Trends in Functional Programming

$54.99

Inszenierung und Dramaturgie fr gelungene Events

$17.99

Learning Through School Science Investigation

$79.99

Mechanical Vibrations in Spacecraft Design

$179.99

Developments in Polymer Degradation7

$39.99

Advances in Nuclear Physics

$39.99

Sustainable Hydrogen Production Processes

$119.00

Climate and Weather of the Sun-Earth System (CAWSES)

$169.99

School Boards in the Governance Process

$109.99

Kommentar zum Transfusionsgesetz (TFG) und den Hmotherapie-Richtlinien

$64.99

Mobile Brain-Body Imaging and the Neuroscience of Art, Innovation and Creativity

$169.99

Ankylosing Spondylitis

$54.99

Freiwillige Standards im Umweltschutz

$59.99

Paris-Princeton Lectures on Mathematical Finance 2010

$54.99

Advanced Parallel Processing Technologies

$79.99

Aptamers for Medical Applications

$179.99

Pervasive Computing

$54.99

Feldspar Minerals

$129.00

Scalable Information Systems

$54.99

AutoCAD-Aufbaukurs

$69.99

Lacrimal Gland, Tear Film, and Dry Eye Syndromes

$379.99

Co-Existence and Co-Release of Classical Neurotransmitters

$129.00

Acid-Base Disorders

$99.99

E-Business and Telecommunications

$54.99

Professionelles Lernmanagement

$69.99

Stoffwechsel der Landwirtschaftlichen Nutztiere

$59.99

Integrative Familientherapie

$69.99

Seals Are Jerks! (Hardcover)

$14.24

Basissymptome und Endphnomene der Schizophrenie

$69.99

Data Center Networks

$39.99

Student Motivation

$109.99

Slope Stability and Erosion Control: Ecotechnological Solutions

$169.99