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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783642191176
Condition
New
Product Description

Bonusprogramme fr Kunden haben sptestens seit Fall des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie kann man als Unternehmen aber von ihnen profitieren? Dieses Standardwerk gibt einen vollstndigen und systematischen berblick zu allen relevanten Aspekten von Kundenbonusprogrammen. Anhand einer den Einfhrungsschritten entsprechenden Abfolge und mit Hilfe von Checklisten wird aufgezeigt, wie Unternehmen ein speziell fr sie optimales Programm gestalten knnen. Die 2. Auflage beinhaltet nicht nur eine vollstndige Aktualisierung von Theorie und Praxis, sondern wurde um die psychologischen Grundlagen des Sammelns, spezifische Rechtsfragen sowie einen berblick zu empirischen Nutzen-Studien zielgerichtet ergnzt. Zudem werden die grten deutschen und ausgewhlte internationale Programme als illustrierende Fallbeispiele dargestellt.

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