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Die Kultur des unternehmerischen Handelns
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Im Unterschied und zur Erweiterung des traditionellen betriebswirtschaftlichen Denkens ber Unternehmensfhrung wird in diesem Buch ein Ansatz aufgegriffen, der alles wirtschaftende Handeln als geistig-schpferische Arbeit erklrt, die von unternehmerisch ttigen Menschen ob selbstndig oder nicht weitaus mehr an Qualifikationen abverlangt als das mechanische Bestimmen der optimalen Kombination von Produktionsfaktoren unter dem Leitstern der Gewinnmaximierung.
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