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Strategische Wettbewerbsbeobachtung
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Strategische Wettbewerbsbeobachtung verschafft einen Wettbewerbsvorsprung, denn: Die Wissenden fressen die Unwissenden! Dieses klar strukturierte Buch macht Entscheidungstrgern den Stellenwert der Wettbewerbsbeobachtung deutlich und bietet umsetzbare Lsungen. Neu in der 2. Auflage In der berarbeiteten Auflage liegt der Fokus strker auf der strategischen Komponente der Wettbewerbsbeobachtung. Auerdem bietet das Buch aktuelle Fallbeispiele und noch mehr ntzliche Tipps. Sehr nutzwertig aufbereitet." Financial Times Deutschland, Der Autor kommt direkt zur Sache, gibt konkrete Tipps. Ein empfehlenswertes Buch." Markt und Mittelstand.
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