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The Reputable Firm

The Reputable Firm

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319220079
Condition
New
Product Description

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a companys permit to do business, its raison dtre and a guarantor of trust.

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